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Tyrannosaurus Marketing

Writing Your Social Media Statuses The Easy Way

Posted by Jennifer Greene on Jan 10, 2018 7:00:00 AM

I get it. It's hard to write social media statuses.

As someone who's been doing this professionally for years, sometimes I forget that not everyone has spent significant portions of their workweek simply writing statuses or responding to other people.

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Topics: Social media strategy, inbound marketing, social media marketing

The Real "Secret" to Successful Social Media Marketing for Your Business

Posted by Jennifer Greene on Dec 20, 2017 7:00:00 AM

There's a not-so-secret truth to social media marketing that no one ever likes hearing.

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Topics: Social Media, B2B

Social Media for Business: Yes, You Have to Work on it Every Day

Posted by Jennifer Greene on Dec 13, 2017 7:00:00 AM

Social media is a strange thing.

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Topics: Social Media, marketing, B2B

Why Sales and Marketing Don't Get Along - And How To Fix It

Posted by Jennifer Greene on Dec 6, 2017 7:00:00 AM

It's a common trope.

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Topics: Business, sales, content marketing, Digital marketing strategy

Social Media for Business: the Difference Between Instagram and Twitter Hashtags

Posted by Jennifer Greene on Nov 22, 2017 5:00:00 AM

Social media is confusing regardless of what generation you're a part of. If you haven't dedicated time to learning each network and the communities within them, they can seem like a complex club you didn't learn the code words for. That's true for millennials, Gen Xers, and baby boomers alike - unfamiliarity breeds confusion.

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Topics: Instagram, Business, Digital marketing strategy

How to Get Customers to Participate in a Case Study

Posted by Kathleen Glass on Nov 15, 2017 7:00:00 AM

Sales is always begging you for more case studies, but you just can’t seem to get any of YOUR customers to agree to a case study. Sales is right: case studies are among your best content options, serving as impartial proof points of the value you bring to your customers. They can be used early in the marketing funnel for lead generation and are also key late in the sales cycle to provide evidence needed to close a deal. But they can be tricky to get buy-in for, particularly in highly competitive environments. Here are our 5 no-fail tips on how to get customers to participate in a case study, and make you a marketing hero.

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Topics: sales

5 Reasons Why Your Online Marketing Isn't Working

Posted by Jennifer Greene on Nov 8, 2017 7:00:00 AM

You clicked through to this post for a reason.

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Topics: B2B, content marketing, Digital marketing strategy

The ROI of Outsourcing Your Marketing: When to Outsource, and When to Stay In-House

Posted by Jennifer Greene on Oct 24, 2017 7:00:00 AM

Depending on the size of your business and your marketing budget, the decision of what parts of your marketing strategy to outsource can be easy - or very difficult.

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Topics: B2B, content marketing, Digital marketing strategy

Keyword Strategy for Business: Why the Obvious Choices Aren't the Best Choices

Posted by Jennifer Greene on Sep 28, 2017 7:00:00 AM

Keywords, what they mean, and what matters about them are ever changing, complicated topics. Because of this, many business websites are dearly lacking in appropriate, targeted keyword strategies.

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Topics: B2B, Digital marketing strategy

TEM and Twitter: How to Actually Use Twitter for Prospecting

Posted by Jennifer Greene on Sep 20, 2017 7:00:00 AM

No, Twitter isn't going to fix the lack of leads pouring into your sales pipeline.

But it will help you expand your networking capabilities. Twitter is hugely underestimated in Telecom, especially by upper management and sales teams. They don't want to learn it, and they don't want to deal with something "new" - but spoiler alert, Twitter has been around for over a decade now. 

It's not new, it's not dying, and in sales, if you're not using Twitter, you're a dinosaur. 

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Topics: Twitter, Prospecting, telecom, Social media strategy

Tyrannosaurus Marketing is here to help. 

Here you'll find blogs about a variety of topics, all geared towards helping your business succeed. 

I'm Jen, the author of the blogs and the founder of Tyrannosaurus Marketing.  I focus on B2B topics, such as lead generation, general blog strategy, digital marketing as a whole, and social media as a tool for B2B specifically. 

Occasionally, I sprinkle in blogs discussing my experience working in the reptile industry.  

I hope you enjoy reading, and if you want to stay up to date on the content I post - sign up below for email updates! 

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