This is a small thing, a tiny thing, in the grand scheme of what it takes to run an effective blog. Among the dozens, even hundreds of things you have to remember to do for a blog to generate leads (not just take up internet space), this might seem like no big deal.
Whether your business has dabbled in content marketing before this, or if you're just starting a content marketing strategy for the first time, knowing where to start can be a truly daunting prospect.
When your business reaches a certain point, you can't continue to manage your marketing efforts manually. Sending each email, signing into each social media network, dealing with 20 different wordpress plugins to handle your blog and website, reporting...all of it becomes a collection of time and tools that slowly take over your entire day.
There tends to be a divide between B2B businesses about whether or not they can see success with their social media marketing efforts.
A couple years ago, I reviewed a tool called Socialbro, a really nifty tool that let you slice and dice your Twitter follower data in helpful ways.
What are your current email open rates for your newsletters or marketing emails? Are they in line with the industry standard for your business – usually the 10 – 20% range?
When you're deciding on which tool to use for your business to manage the multitude of social media networks you're considering, one of the first you should consider is Sprout Social.
Your business has a problem. A big one.
Let me paint the scenario for you: the senior management at your company has decided on who your target market is. They already know who needs to buy in to your product or service, and they’ve got your sales and marketing departments laser-focused on those key decision makers.
Your company has decided to be more active on social media, but while it’s great to decide to be active…