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Tyrannosaurus Marketing

Keyword Strategy for Business: Why the Obvious Choices Aren't the Best Choices

Posted by Jennifer Greene on Sep 28, 2017 7:00:00 AM

Keywords, what they mean, and what matters about them are ever changing, complicated topics. Because of this, many business websites are dearly lacking in appropriate, targeted keyword strategies.

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Topics: B2B, Digital marketing strategy

TEM and Twitter: How to Actually Use Twitter for Prospecting

Posted by Jennifer Greene on Sep 20, 2017 7:00:00 AM

No, Twitter isn't going to fix the lack of leads pouring into your sales pipeline.

But it will help you expand your networking capabilities. Twitter is hugely underestimated in Telecom, especially by upper management and sales teams. They don't want to learn it, and they don't want to deal with something "new" - but spoiler alert, Twitter has been around for over a decade now. 

It's not new, it's not dying, and in sales, if you're not using Twitter, you're a dinosaur. 

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Topics: Twitter, Prospecting, telecom, Social media strategy

Understanding And/Or Statements in Facebook Advertising

Posted by Jennifer Greene on Aug 23, 2017 7:00:00 AM

I last left off talking about setting up your segments and identifying the audience you'll be targeting when you set up Facebook ads.  

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Topics: Business, Facebook Advertising

Your Complete Guide to Facebook Advertising for B2B - Part 1

Posted by Jennifer Greene on Aug 16, 2017 7:00:00 AM

The hot thing for marketers this year (and last year) is still video

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Topics: Facebook, B2B, Facebook Advertising

How to Create Your Buyer Persona for B2B Social Media Marketing

Posted by Jennifer Greene on Aug 9, 2017 7:00:00 AM

Essential for marketing via any medium, you need to know who it is you’re marketing to.

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Topics: Social media strategy, B2B

Your Complete Guide to Using LinkedIn for B2B Prospecting

Posted by Jennifer Greene on Aug 2, 2017 7:00:00 AM

It’s great to have people tell you that they can find new leads for business on social media, but can they really?

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Topics: B2B, LinkedIn

How to Determine if Your Business's Digital Presence Needs a Facelift

Posted by Jennifer Greene on Jul 26, 2017 7:00:00 AM

Deciding when it’s time to redesign or rebrand your website (and the rest of your digital presence) is a difficult decision to make.  I mean…it works well enough as it is, right?

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Topics: B2B, Digital marketing strategy

How to Update Your TEM Company's Marketing Strategy to Stay Competitive

Posted by Jennifer Greene on Jul 19, 2017 7:00:00 AM

Companies that are large enough to need TEM (telecom expense management) are well aware that they need their phone contracts (and more) managed.  The trouble is that as a TEM company, you’re having a hard time convincing those companies that they should outsource that need to a business like yours.

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Topics: B2B, TEM

How to Engage on LinkedIn Now That You Can’t Automate Anything in Groups

Posted by Jennifer Greene on Jul 12, 2017 7:00:00 AM

As of June 30th, LinkedIn has officially shut off the API for LinkedIn Groups.

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Topics: B2B, LinkedIn

SEO and Content Marketing - Is There Even A Difference Anymore?

Posted by Jennifer Greene on Jul 5, 2017 7:00:00 AM

When I first started working in social media marketing, SEO was a technical skill that relied heavily on how a website was coded, specific methods for designating keywords, and other technical gobbledygook.

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Topics: content marketing, SEO

Tyrannosaurus Marketing is here to help. 

Here you'll find blogs about a variety of topics, all geared towards helping your business succeed. 

I'm Jen, the author of the blogs and the founder of Tyrannosaurus Marketing.  I focus on B2B topics, such as lead generation, general blog strategy, digital marketing as a whole, and social media as a tool for B2B specifically. 

Occasionally, I sprinkle in blogs discussing my experience working in the reptile industry.  

I hope you enjoy reading, and if you want to stay up to date on the content I post - sign up below for email updates! 

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