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Tyrannosaurus Marketing

Little Things That Make a Huge Difference: Using the Right File Format for Blog Images

Posted by Jennifer Greene on May 25, 2017 7:00:00 AM

This is a small thing, a tiny thing, in the grand scheme of what it takes to run an effective blog.  Among the dozens, even hundreds of things you have to remember to do for a blog to generate leads (not just take up internet space), this might seem like no big deal.

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Topics: Website Design, Digital marketing strategy

The Essentials for a B2B Content Marketing Strategy

Posted by Jennifer Greene on May 23, 2017 7:00:00 AM

Whether your business has dabbled in content marketing before this, or if you're just starting a content marketing strategy for the first time, knowing where to start can be a truly daunting prospect. 

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Topics: B2B, content marketing

Marketing Automation Software - Why I Use and Recommend Hubspot

Posted by Jennifer Greene on May 18, 2017 7:00:00 AM

When your business reaches a certain point, you can't continue to manage your marketing efforts manually.  Sending each email, signing into each social media network, dealing with 20 different wordpress plugins to handle your blog and website, reporting...all of it becomes a collection of time and tools that slowly take over your entire day. 

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Topics: B2B, Digital marketing strategy

Without Social Media Marketing, Your B2B Business Will Be Forgotten

Posted by Jennifer Greene on May 16, 2017 7:00:00 AM

There tends to be a divide between B2B businesses about whether or not they can see success with their social media marketing efforts.

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Topics: Social media strategy, B2B, Digital marketing strategy

Social Media Tool Review - Using Audiense for Twitter

Posted by Jennifer Greene on May 11, 2017 7:00:00 AM

A couple years ago, I reviewed a tool called Socialbro, a really nifty tool that let you slice and dice your Twitter follower data in helpful ways. 

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Topics: Twitter, B2B

How to Consistently Get Your B2B Email Open Rate to 50% or More

Posted by Jennifer Greene on May 9, 2017 7:00:00 AM

What are your current email open rates for your newsletters or marketing emails?  Are they in line with the industry standard for your business – usually the 10 – 20% range?

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Topics: B2B, email

Social Media Tool Review - Sprout Social for B2B

Posted by Jennifer Greene on May 4, 2017 7:00:00 AM

When you're deciding on which tool to use for your business to manage the multitude of social media networks you're considering, one of the first you should consider is Sprout Social

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Topics: B2B, social media marketing

Your Business is Marketing to the Wrong People – and How to Fix It

Posted by Jennifer Greene on May 2, 2017 7:00:00 AM

Your business has a problem.  A big one.

Let me paint the scenario for you: the senior management at your company has decided on who your target market is.  They already know who needs to buy in to your product or service, and they’ve got your sales and marketing departments laser-focused on those key decision makers.

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Topics: B2B, content marketing

The Best Social Media Networks for B2B Businesses

Posted by Jennifer Greene on Mar 16, 2017 6:00:00 AM

Your company has decided to be more active on social media, but while it’s great to decide to be active…

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Topics: B2B, social media marketing, Digital marketing strategy

Social Media Terminology for Businesses: Shares

Posted by Jennifer Greene on Mar 9, 2017 5:00:00 AM

The idea of sharing things on social media should seem fairly obvious and straightforward.

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Topics: Social media strategy, B2B

Tyrannosaurus Marketing is here to help. 

Here you'll find blogs about a variety of topics, all geared towards helping your business succeed. 

I'm Jen, the author of the blogs and the founder of Tyrannosaurus Marketing.  I focus on B2B topics, such as lead generation, general blog strategy, digital marketing as a whole, and social media as a tool for B2B specifically. 

Occasionally, I sprinkle in blogs discussing my experience working in the reptile industry.  

I hope you enjoy reading, and if you want to stay up to date on the content I post - sign up below for email updates! 

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