Keywords, what they mean, and what matters about them are ever changing, complicated topics. Because of this, many business websites are dearly lacking in appropriate, targeted keyword strategies.
No, Twitter isn't going to fix the lack of leads pouring into your sales pipeline.
But it will help you expand your networking capabilities. Twitter is hugely underestimated in Telecom, especially by upper management and sales teams. They don't want to learn it, and they don't want to deal with something "new" - but spoiler alert, Twitter has been around for over a decade now.
It's not new, it's not dying, and in sales, if you're not using Twitter, you're a dinosaur.
I last left off talking about setting up your segments and identifying the audience you'll be targeting when you set up Facebook ads.
It’s great to have people tell you that they can find new leads for business on social media, but can they really?
Deciding when it’s time to redesign or rebrand your website (and the rest of your digital presence) is a difficult decision to make. I mean…it works well enough as it is, right?
Companies that are large enough to need TEM (telecom expense management) are well aware that they need their phone contracts (and more) managed. The trouble is that as a TEM company, you’re having a hard time convincing those companies that they should outsource that need to a business like yours.
When I first started working in social media marketing, SEO was a technical skill that relied heavily on how a website was coded, specific methods for designating keywords, and other technical gobbledygook.